The RAJAR figures for quarter 2, 2014 were released at midnight and our Radio Experts have been knocking back the pro plus / sinking a red bull or six – to bring you the key headlines.
For the second quarter in a row, one of the biggest news stories is in London where there’s been another massive increase in audience for Smooth – up an incredible 38% in weekly reach and 49% in total hours.
Elsewhere in London, Capital is riding high with the most listeners tuning in each week at 2.2 million.
Nationally, talkSport had a great end to the premiership season as it gained 180,000 listeners during Q2. Meanwhile the Smooth Network increased their total hours by 10% and their reach by 7%. These great figures for Smooth will have been enhanced by the Smooth brand having been rolled out now to the stations previously known as “Gold”.
Absolute saw some pretty tasty performances across their various brand extensions but tastiest of all was Absolute 80s with a Stand and Deliver performance of a whopping 1.25 million listeners a week.
Classic FM was up 2% in reach and 8% in hours. Big rises on a big base as Classic keeps on pulling in the huge numbers as Britain’s largest national commercial radio station.
In Scotland, they’re not just raising their flag aloft for the Commonwealth Games. Over in Edinburgh, Forth Two will also be raising a wee glass as it sees a big turnaround in its fortunes, hours increased by a New Personal Best of 58%. Across the water, Citybeat in Northern Ireland has performed well too with a 10% increase in hours and 7% uplift in reach.
Heart Wales South has shown a big increase in reach as the Heart rebrand kicks in. It was up by 12% overall. Heart N Wales fared a little worse but overall for Heart in Wales the picture is of growth.
Locally we could tell a hundred stories but here’s just a whistle stop tour of a few:
It’s a hurrah for the KM group in Kent, with their reach back to a ‘healthy 170,000′ and hours of 836,000 – the majority of the gains coming from the East of the county.
In Aberdeenshire, Original 106 struck big with a 21% increase in weekly reach.
In Manchester XFM picked up a large 65,000 new listeners as that station follows the XFM trend of going from strength to strength.
Heading West, there’s brilliant heritage station Swansea Sound, who performed superbly with a 12% increase in weekly reach.
And finally, it’s a wind of change for The Breeze in Basingstoke and North Hampshire, whose reach has more than doubled to 56,000 with total hours up by an amazing 234%. Crikey!
It’s another phenomenal set of RAJAR results for Britain’s radio industry and this time around it’s the commercial sector who grabbed share from the BBC. Commercial radio was up 330,000 listeners and the BBC was down 87,000 listeners.
Overall, radio listening is up – new brands are emerging, old brands are evolving, local heritage brands are thriving and your Radio Experts will always give you a sound perspective.
We’ve got RAJAR covered – for more insight on what this quarter’s RAJAR means for your brands, contact us and we’ll put you in the picture.