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Archive for May, 2011

Spotify Changes and We7 strengthens

Monday, May 9th, 2011

Radio Experts On Demand service is one of the most fun parts of our business. This is the bit where we work with all the great music sites like Spotify, We7, Pandora, Myspace music, Last FMMusicovery, Grooveshark and others.

The opportunity for our advertisers is to place audio ads that generate targeted hits on registered users and encourage awesome levels of click through to our customer’s websites. The CTRs and conversion ratios we see are truly stunning at times, that’s why we love it!

Just recently we’ve been working closely with the team at We7 and assessing their latest figures, it makes for interesting reading. Their We7 Radio product is a real game changer, using scrobbling technology, users identify the type of music they like, for example Kings of Leon and they listen to a constant flow of tracks from either Kings of Leon or music of a similar genre.

Most importantly to us, we can use We7 to hit registered users all across the UK with targeted ad messages, so if we want to speak to 35-54 users living in Greater Manchester we can do that, equally we can go for 25-44 females in Greater London. Whoever your brand needs to reach, We7 can generally offer us that audience for you.

They now have over 1 million registered users and are also bound to see a boom in registered users following the change in the free music policy at Spotify, their main market competitor.

For more information about We7 and how we can use it to place clever audio in front of your target audience , just give us a call or send us an email……it’s one of our favourite things to talk about!

Tim Cowland is a Founder Partner at Radio Experts, a London based specialist radio advertising agency. tim.cowland@radioexperts.co.uk

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