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Archive for May, 2012

DAB Radio as standard for Volkswagen in 2013…

Monday, May 21st, 2012

It would seem that 2013 may indeed be the year for in car DAB radio, with Volkswagen having recently announced that all of its 2013 models with have a DAB fitted as standard within their car’s entertainment systems.

With more and more boosted DAB signal in the UK  – will this be the year of DABs rise to glory? Or will the arrival of in car apps and internet connected car media centres put paid to the in car DAB revolution before it rolls off the forecourt?

Read More No Comments | Posted in Radio Advertising

RAJAR Q1 2012 Topline analysis and impressions

Thursday, May 17th, 2012

Stories galore abounding this RAJAR.

In London, listeners performed a Heart bypass, Kiss went 3rd, Magic stayed still and Capital remained loud and proud at number 1.

Smooth bounced back somewhat……XFM…..oh dear.

In the regions, we saw Jack FM start to pick up our much predicted momentum in the central south. We saw Heart Kent and KMFM battle for the South East with only KMFM East emerging with bragging rights.

East Anglia saw a surprisingly huge dip for Heart but Radio Norwich picked up some of that slack (so my cab driver in Norwich in February was right).

Read More No Comments | Posted in Radio Advertising

Radio’s passport to a bright future…

Tuesday, May 8th, 2012

Today sees the announcement that talkSPORT is to launch sports stations in key Asian markets such as Jakarta, Singapore, Malaysia and Thailand.

Its all part of a growing trend to realise the brand equity and content distribution potential of Radio Brands as a whole.

Sports and Football clearly have an international appeal – but Talksport’s move is not the first such move nor is it at all likely to be the last.

Read More No Comments | Posted in Radio Advertising

Cornwall goes part Global part local

Tuesday, May 1st, 2012

Lines are being drawn in the sand over Global’s acquisition of Atlantic FM and its re-branding to the national Heart fascia on the 7th May. The MD of their still independent local rival Pirate FM MD had this to say:

“The fact that Heart will desert the county and broadcast programmes from Exeter and London,irrespective of the fact that it claims to be a local station, has raised a lot of concerns amongst listeners, local organisations and advertisers.

Read More No Comments | Posted in Radio Advertising

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