How we do it
Radio scriptwriting and great audio production is often touted as an arena where creativity and natural talent are the key skills.
We beg to differ. We think that the two critical factors in great radio creative are:
a) Intelligence
b) Hard work
The Brief – the creative brief must be taken by a skilled and experienced Radio Expert who can understand and listen but then interrogate further to tease out the subtleties, hooks, underlying objectives and truly communicable USPs.
Great writing doesn’t happen in a vacuum, a good brief powers the whole process. It sounds obvious but you’d be amazed how often the briefing process is skipped over.
Scriptwriting – quite simply, we have a team of old and young, raw creative and experienced veterans all of whom pull together to provide a choice of concepts and a pooling of thinking. It’s a powerful radio advertising cocktail. Our clients love our scripts and love seeing our creativity, we’re that good!
Work with us and you can expect an avalanche of beautifully crafted, creative and thought through radio scripts. We do it all the time.