In a review the BBC Trust have said that BBC Radio 5 live should be providing more coverage of minority sports and more news programming.
“We welcome the BBC Trust’s findings, and in particular its decisions to strengthen 5 Live’s commitment to 75% news, and to ensure coverage of minority sports,” commented Scott Taunton, managing director of UTV Media (GB) to The Drum modern marketing and media magazine.
Whilst BBC Radio has always had a special place when reporting our nation’s favourite sports events, we may be witnessing another wave of BBC sports coverage cuts. This type of change would only serve to empower and embolden the commercial radio sector’s ability to procure, showcase and benefit from the biggest sport events. More commercial audience equates to more advertiser opportunities.
From our point of view it’s a win win!
If you have ad brands that will benefit from exposure in a sports coverage environment or you would just like to know more about the types of sports coverage commercial radio can deliver – please email us or call 0207 8418744.