Any good radio plan has to have a good rationale. We make sure our documents start with a strong rationale and that we communicate this at the start of the proposal. It means everyone can see what we’ve done and why.
And the rationales themselves come from years and years of radio planning, buying and creative experience – as well as some diligent hard-thinking at the start of every job.
To new clients we always say that the best way to see the service is to test drive us with a brief and see how we attack it. It’s a confident stance and one that we’re 100% confident about. So how about it?