Smart radio planning
Because we’re independent, we give a balanced and smart opinion of the best mix of radio stations for the job. We don’t have targets – we offer advice. If you don’t like it… we don’t charge. If budget dictates one radio station only – it’s making the choice between reach and profile…. We’d love to show you how. If it’s a matter of how far money will stretch over micro and macro radio regions – we’ll advise the preferred routes to market.
The UK’s radio market continues to consolidate with easy to understand brands like Heart, Real Radio, Smooth, Kiss, Capital – but there are some absolute gems too at a local level which shouldn’t be overlooked. We’re believers in the right radio station(s) for the right job.
We deal with them all – the radio brands all have different listener demographics and they all cost differently too. Whilst we undertake your requests and pass back in a “white label” format – we train you and your staff at the same time so that you embrace the market on a continuing basis. It’s a short term – long term philosophy.